As digital advertising has gained greater importance for marketers, the belief that if enough data could be gathered from consumers online behaviour then that would provide marketers all they need to be able to identify, target, and convert consumers into customers. This belief has been promoted alike by media agencies, publishers, and adtech platforms in unison in order to convince marketers that the solution to their problems was to spend more and more money in digital advertising because the answer was out there. This has resulted in marketers spending millions of dollars with agencies on strategies and adtech solutions that they neither fully understood nor could correlate back to the impacts on their businesses. This has left marketers not only frustrated despite the wealth of data available, but also feeling that they have little option or alternative but to continue this practice.
What most marketers have overlooked is that the answers they are looking for is not out there, but has been at their fingertips all along. It is with this insight that we have created Merln.
Utilizing a proprietary methodology and custom algorithms, Merln enables marketers to leverage and combine their customer sales, transaction, and conversion data with their media, creative, analytics and validated second-party data sources to reveal insights into;
- Who their customers are and where they are located
- Where to find more customer’s who look their best customers
- The strength of the relationship between their advertising and sales
- What media channels drive sales
- The historical relationship between various audience segments, media, and sales
Built upon the premise that the best predictor of future customers are your past customers, marketers are now able to gain insights about their existing customers and their relationship to their advertising efforts to inform the development of strategies as to who to target, which media channels to use, with what products, and where that will drive measurable business results.
Driven by our passion to solve marketers most challenging questions Temerity Analytics introduces Merln, our proprietary SaaS Business Intelligence platform that reveals that the answers may lay closer than you think, at your fingertips.
Learn more about how Merln can help provide the insights you need to make more informed business decisions for your organization. For more info please drop us a message at info@temerityanalytics.com or directly at 416-838-5814.
