Utilizes a proprietary methodology that analyzes historical customer crm data, augmented with validated third-party data sources, to profile and define existing customer segments. These segments and variables that influence customer purchase and media data are then combined to derive Look-a-Like audiences to inform strategic media and creative planning opportunities for prospective audiences most likely to purchase and/or convert.

A media agonistic application that integrates offline and online data including sales and crm data, advertising creatives by channel, as well as website analytics data, to provide a holistic overview of media and creative performance. This media and analytics data is then integrated to identify the correlation to sales performance visualized and mapped to customers at the Postal Code (CA) or Zip +4 (US) level. Merln’s admetrics application eliminates biased reporting through its real-time connection to digital media platforms (i.e. – Google, Facebook, Amazon, etc.) that facilitates a greater level of transparency for marketers.

(BETA Release Q3 2019) - By combining first-party audience insights and real-time campaign performance metrics, Merln’s Attribution application empowers marketers with the ability to acquire a clearer perspective into the marketing channels and tactics that lead to sales and/or conversions. As a true multi-channel attribution application, Merln Attribution incorporates both online and offline media to enable marketers to establish a set of rules that will determine credit to sales and conversions by assigning business-relevant touchpoints along the conversion path.