aboutus

About Us

Temerity Analytics Inc. is a Toronto-based Marketing Cloud services provider founded in 2017. Our mission is to empower marketers with data and insights to attain greater efficiencies, transparency, and performance from their marketing investments.

By leveraging Merln, our proprietary advanced analytics platform – powered by integrated crm, advertising, and validated third-party data – marketers are able to further define existing customers, profile current high-value customers, and identify look-a-like audiences most likely to purchase for targeting via online and offline media channels through a single centralized platform.

Introducing Merln

Merln is a Software-as-a Service­ (SaaS) Advanced Analytics platform that enables marketers to acquire a holistic and actionable view of their media investments and its impact on driving sales. Through its interactive and intuitive visualization capabilities, Merln provides marketers an in-depth understanding of who their customers are and how to find more like them.

Integrated Applications

Merln consists of a suite of three integrated applications designed to empower marketers with the data to make more informed decisions.

Our proprietary methodology utilizes historical sales and CRM data, augmented with validated third-party data partnerships, and integrated with advertising channel spend and performance data, to identify, segment, and target customers most likely to purchase or convert.

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Audience
Who are my customers and what do they purchase?

Utilizes a proprietary methodology that analyzes historical customer crm data, augmented with validated third-party data sources, to profile and define existing customer segments. These segments and variables that influence customer purchase and media data are then combined to derive Look-a-Like audiences to inform strategic media and creative planning opportunities for prospective audiences most likely to purchase and/or convert. 

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Admetrics
What is the impact of advertising on sales?

A media agonistic application that integrates offline and online data including sales and crm data, advertising creatives by channel, as well as website analytics data, to provide a holistic overview of media and creative performance. This media and analytics data is then integrated to identify the correlation to sales performance visualized and mapped to customers at the Postal Code (CA) or Zip +4 (US) level. Merln’s admetrics application eliminates biased reporting through its real-time connection to digital media platforms (i.e. – Google, Facebook, Amazon, etc.) that facilitates a greater level of transparency for marketers. 

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attribution
Which advertising channels/tactics lead to a sale or conversion?

(BETA Release Q3 2019) – By combining first-party audience insights and real-time campaign performance metrics, Merln’s Attribution application empowers marketers with the ability to acquire a clearer perspective into the marketing channels and tactics that lead to sales and/or conversions. As a true multi-channel attribution application, Merln Attribution incorporates both online and offline media to enable marketers to establish a set of rules that will determine credit to sales and conversions by assigning business-relevant touchpoints along the conversion path.

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Industries

An industry-agnostic advanced analytics platform, Merln has been developed to provide marketers across disparate industries with the capability to gain a holistic view of the impact of advertising investments on sales and customer engagement. Merln supports marketers in, but not limited to, the following industries

Self-Serve Management

Designed to meet a marketer’s desire for greater transparency, access, and control, Merln’s intuitive and easy to use Self-Serve Management administration functions enable marketers to make choiceful decisions about the management of their media investments, data partnerships, and integration of 1st-party data. Merln’s Self-Serve management features include

  • Digital Media Application API’s
  • Traditional Media Integration
  • 1st-Party Data Correlation
  • 3rd-Party Data Partnerships
  • User-Level Permission Management
  • Google Ads Platform, Facebook, Amazon, Youtube
  • Television, Radio, Print, OOH
  • Sales, Transactions & Promotion Templates
  • Demographic Segmentation, Financial, Mobile
  • Application Access, Feature & Functionality Enablement

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Let Us Know How We Can Help You